Leading lifejacket provider Crewsaver, a Survitec brand, is spearheading a fundamental shift in how it designs and produces its Survival Technology by embracing a circular product lifecycle.
The lifejacket specialist has adopted a three-pronged approach to decrease its environmental impact commencing with the forthcoming release of its new high-performance lifejackets to be showcased this week at Metstrade in Amsterdam.
Arriving in 2023, Crewsaver’s new EXO lifejackets include the ability to extend the product lifespan. If the cover gets damaged or an alternative colourway is preferred, wearers will no longer need to purchase a new lifejacket. Instead, the cover can be changed easily through a unique modular design.
The company is reinventing the packaging experience by eliminating plastic offering a robust and fully biodegradable alternative to plastic bags. Using a science-based approach, a no-trace packaging alternative for Crewsaver’s new lifejackets causes no harm to marine ecosystems whilst still retaining functionality to ensure products are protected through to their destination.
The annual reduction in plastic packaging of 16,400m2 is the equivalent surface area of 13 Olympic-sized swimming pools. This follows an initiative that removes 94,000 plastic hangers per year from Crewsaver’s entire portfolio of products.
Crewsaver’s supply chain and production models have been updated, moving away from large stocks of finished goods to an assembly model closer to locations with the greatest demand, significantly improving delivery lead times, reducing product overstock and the use of material and transport, all of which have a carbon debt.
Feedback from customers and end-users reveals that consumers are increasingly environmentally conscious. Purchasing habits show they are investing in products designed to last without adding to landfill.
Announcing the news, Crewsaver General Manager David Duffin said: “Optimising our commitment to the environment and product sustainability has always been important to us at Crewsaver, and I’m delighted to be able to scale sustainable change across our product portfolio, starting with our packaging, supply chain and modular product design.
“Waste is overwhelming our planet, and without action, our oceans and waterways will be filled with more plastic than fish in years to come. A circular product lifecycle offers an alternative and more sustainable approach. We will keep innovating and working with our partners to deliver real change and benefits for our customers and our environment”.
Distributors and retailers are encouraged to meet with the Crewsaver team on stand 03.216 at Metstrade, which takes place at the RAI Amsterdam Convention Centre between the 15th and 17th November.