Back

Survitec takes home gold at 2019 Transform Awards

29/03/19

Maritime and defence safety equipment supplier Survitec claims victory at the 2019 Transform Awards Europe which recognises businesses for rebrand and brand development work. 

Claiming not one but two victories at the event, Survitec took home the highly coveted gold award for ‘Best internal communications during a brand development project’ & ‘Best visual identity from the engineering and manufacturing sector.’

For the internal communications award the judges commented that the Survitec brand was ‘strong and emotional’ aiding in uniting employees around the importance of their work.  They called the brand ‘inspiring’ with one stating ‘it clearly unified the business and ignited a sense of purpose, pride and mission.’

Commenting on the award for best visual identity the judges thought ‘the work helped move the engineering and manufacturing sector forwards in terms of branding because of how Survitec’s consideration for each brand and touchpoint and how it would align with the company’s overall positioning.’

Following a major company merger Survitec built a new visual identity working with communications agency UPP B2B with the aim of setting a new standard in visual identity in its industry that reflected the evolution of the Survitec business.  The result was officially launched in 2018.     

Marketing Director at Survitec, Rachel Hughes commented “We focused equally on the internal and external communications of our rebrand because we wanted to bring employees on the journey too.  Our people are very passionate and proud of the work we do to help save lives and increase survivability and this is evident in all our brand visuals and messages. Naturally we’re very proud of our brand but it’s fantastic to get professional recognition when up against such strong, global competition.”

Ann Rimmer, Head of Brand at Upp B2B added “the Survitec brand work was about putting people at the heart of the brand - employees, customers and end users. The ‘proudly obsessive’ line represents the way the team deliver every day and the care and passion which goes in to all they do. We are proud to have helped them articulate the Survitec way and thrilled the strategy and design work has been recognised as a leading example of European brand work.